The RedMarx’s beer advertisement, which reads “Stronger Than Ideas,” is inspired by Karl Marx (Cotw, 2021). RedMarx beer uses the fallacy of appealing to authority in reaching out to people on their product (Sahai et al., 2021). The company uses the fallacy by featuring people who have influenced the political and economic revolution. The slogan implies that the feeling brought about by the beer is much greater than the ideas spearheaded by the prominent leaders. The leaders known in history to fight for communism are used to prove the validity and wellness of the beer. They featured enjoying the beer, creating an illusion that RedMarx’s taste is stronger than the ideology. Viewers are convinced that great people in history appreciated the RedMarx, which gave them great ideas about the economy and contemporary political issues.
However, the advertiser could make the same argument without using fallacious reasoning by providing brief health information on RedMarx beer. The fallacious reasoning for using prominent leaders can be avoided by providing the viewers with unique and distinct product components compared to other beers in the market. It will help the viewers understand the product’s usefulness over other competing beers in the market. The individuals will be able to acknowledge the product and how it best suits them regarding consumption and health.
The advertisement is dishonest in a manner that allures the viewers and consumers of beer that they can be great as the leaders in the images. The psychology of people is highly influenced by prominent people in terms of prosperity and changing their lives (Sahai et al., 2021). The truth is that there is no proof of the leaders in the images approving the beer. It tends to allure the viewers that the beer contributed to the success of promoting and fighting for communism. Thus, the advertisement manipulates the appeal of prominent communist leaders to promote the beer’s taste, which may inadvertently undermine the seriousness of the leaders’ ideological contributions.
