THE ROLE OF SPORT SPONSORSHIP ACTIVITY TO ENTREPRENEURIAL COMPANIES OVERSEAS BRAND AWARENESS: AN QUALITATIVE STUDIES OF CHINESE ENTREPRENEURIAL COMPANIES

Table of Contents      1.0      Introduction                                                                                                                                                                 4 1.1 Background of Sport sponsorship                                                                                                                     4 1.2 Rationale                                                                                                                                                                          4 1.3 Aim and Objectives                                                                                                                                                      4 1.4 Omissions and assumptions                                                                                                                                     4 1.5 Chapter Structure                                                                                                                                                      4...

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