Business Archives - Peachy Essay

Threats and Opportunities that Digitalization brings to the Luxury Sector

Introduction Over the past twenty years, the luxury industry has gone through significant changes. Due to digital advancement and shifting economic trends and changing consumer behavior,...

Evaluation of Business Plan Models

Introduction Starting up a business and going through the process of managing it are two different entities that require professionalism and experience. In the process...

Stock Trading for Beginners FREE eBook: A Complete Guideline

An investment portfolio partners Introduction Most investors, particularly those investing on small-scale, lack the necessary expertise to make informed investment decisions. They may not be aware...

Comparison of Corporate Governance Model between China and Japan

Introduction Over the recent years there has been an interest in studies directed towards corporate governance for academic and non-academic purposes. In the academic...

Impact of Nutritional Labelling on Food Packages on The Consumers Purchase Behaviours

Abstract Purpose – This paper aims to determine that how far the information availability of food products on their packaging affect the consumers buying behaviour? Design/methodology/approach-...

Small Business Management and Entrepreneurship

Introduction Entrepreneurship is all about the use of innovative skills to set up and effectively run a business. By having a proper reference of entrepreneurship, the...

Organizational Behavior – Levis Jeans Case Study

Introduction As the markets become more global and competitive, understanding organizational behavior can play a significant role in giving companies a competitive advantage. While providing alternative...

Cobra Beer Case Study Questions and Answers

Case Study Cobra brewery is a brand of alcohol that has been in the market since 1989 with the aim of the provision of the less...

Coca Cola 600ml Bottle Marketing Analysis Case Study

Coca Cola Case Study Question 1 Describe and explain the organization’s name and head office address, its mission statement, corporate vision & values plus a summary...

Automotive Industry Marketing Essentials: Mercedes Benz Case Study

Introduction Marketing is the analytical instrument in the contemporary commercial organisations and businesses; it consists of comprehension of the market, consumers’ demands, creating lucrative associations, consumer-focused...

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