Impacts of Brand Awareness on the Online Consumer Purchase Decision
1 Chapter 1 1.1 Introduction Marketing conditions have been continuously changing, and brand management has
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1 Chapter 1 1.1 Introduction Marketing conditions have been continuously changing, and brand management has
In the recent past, businesses, organizations, and institutions have resorted to operating on a wide
Business premises and organizations have always preferred to use their own personnel and resources whereby
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Abstract With the rapid changes in the retail environment, there has been an urge to
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An Investigation of the Future of UK’s Fashion Brick and Mortar Stores Abstract Nowadays, e-commerce
1 Introduction With the ever-evolving nature of the business environment, it has been acknowledged that
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