Movie Analysis #1: Sneakerheadz
The documentary looks into the exploding subculture of sneaker collection and also, its widespread influence on popular culture in the world. The word Sneakerhead is given various meanings, for example, it has been described as when a wife comes with groceries and she is not in a position to get a room in the kitchen to keep them in the house, which is full of shoes and boxes. Indeed, this is when a person knows that there is a problem. From the documentary, a Sneakerhead refers to someone who learned Roman numerals through collections of Jordans. On the other hand, this word, sneaker, is attributed to a publicizing man, Henry Nelson, who made it very popular in the year 1917. Furthermore, the documentary denotes that the Adidas company that was established by Dassler Brothers introduced leather and suede sneakers in 1970s.
Besides, it is evident from the video that the entire world started wearing them after the pro players in Harlem Rucker Tournament began to wear them. Therefore, this means that sneakers became popular due to the influence of some athletes. By the 1980s, there were brands such as Reebok and Puma. By 1984, the first Air Jordan was introduced in the market. The collection of sneakers become a big business about 5 years ago, whereby the whole idea was when to stock and when to rock. This has been a culture for many stores which are stated in the documentary.
Furthermore, a sneakerhead is an individual who appreciates the sneaker culture as art, culture and also, one who appreciates purchasing of sneakers more than just the purchase of clothing articles. It is interesting to also note that a sneakerhead is an individual who gets a small tingle in their stomach upon hearing the word special colorway. The role of the internet is explored very well in the video. For instance, it is shown that a sneaker collector had to travel to various cities to get particular models, before the emergence of the internet. Nowadays, people can search for sneaker collections on the internet from sites such as eBay. Furthermore, it is also easy to put the collections on such websites for sale. With the saturated listing on eBay, it enables buyers to have a look at many sneakers being sold. The internet has facilitated reselling, and this enables people to get the shoes they want at the right prices.
Indeed, the dawn of the new millennium brought the internet and a massive change in the sneaker game. The once a subculture became an international marketplace. For instance, the emphasis is put on style, functionality and detail for Japan market. Normal collection can be distinguished from hoarding disorder. However, it is not easy to determine when enough is enough. Some people tend to get stacks of shoes without any purpose for them, apart from making sure one owned them. Some of them do not even have a true count of the shoes that they own.
Sometimes, companies may reach out to the Sneakerheads to arrange for a shoe anniversary. In the documentary, Nike reached out to the narrator to celebrate the iconic shoes that he had stocked over the years. Overall, the way that people would retain their youth is with sneaker culture. It seems to be an opportunity for people to stay connected. Besides, getting the shoes to take home signifies that things will be better. Another interesting thing about sneakers is that they have the best rubber, which implies that the owner gets the worth of their money. One may sell them at double the price. The sneaker culture also dictates the way it can be sold to customers. Specifically, opening a retail store in India and China requires selling to different people not selling the same products to the same people.
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