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Day: April 19, 2020

Cadbury’s Marketing Strategies

Executive summary Cadbury’s Company operates in the confectionery industry and is the second-largest confectionery brand after the Mars Company in the UK. Over the last 4 years, the industry has been grappling with some challenges, including Brexit, price fluctuations, and the increasing number of companies dealing in similar products (unfair competition). For Cadbury to remain …

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Self-criticism: More Reliable than Criticism from Others

Self-criticism: More Reliable than Criticism from Others

Self-criticism is usually more reliable and accurate than criticism that comes from others Self-criticism is a powerful self-evaluation tool which involves the inner conversation that individuals have with themselves. The discussion consists of saying things that the individual would not tell other people. In most situations, self-criticism is a negative quality. However, self-criticism is essential …

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