Starbucks in Saudi Arabia: the External Assessment Strategies
In the Saudi Arabian culture, the tea denotes a hospitality. Therefore, it is largely offered when people have guests over. In the Arab culture a cup of tea serves a very significant purpose of business etiquette because of the social nature of the drink. KSA is home to various local hotels and five-star hotels for …
Starbucks in Saudi Arabia: the External Assessment Strategies Read More »