Media literacy began in the United States and the United Kingdom due to direct war propaganda and the rise of advertising in the 1960s. It was used to manipulate people’s perspectives. The capacity to access, scrutinize, assess, and produce media is known as media literacy. Three fundamental types of communication exist: communication within ourselves, real-time communication with others, and the degree to which we engage with the natural world. Media has been one-dimensional in the past, but through evolution, the new press includes convergence, interactivity, participation, accessibility and collective intelligence.

Materiality is a complex quality of communication networks. Media materiality has allowed the participation and incorporation of artistic media, i.e. painting, drawing, photography, text and digital media. Media users use contemporary visual technologies to express ideas about life and society today. Modern artists continue to use traditional media like painting.

Through the video on Media literacy, the fundamental theory picked is the theory of creativity. The video tried to shed light on how media is made, who the media is and how valuable media is consumed. There was a clear view of how media is used as an opportunity to embrace a more social life of creative exchange.

The video on media literacy had biased by the selection of sources as it left sources that supported the adverse effects of media. The video quoted conservative sources without including a proportional number of liberal sources on media literacy. This leads to doubts about media literacy and questions about consumable and reliable sources.

Media literacy is a broad topic that entails several pieces of information and has different definitions according to the parties involved.