Day: 2 May 2019

A Comparison of Unilever’s and P&G’s Competitive Advantage

A Comparison of Unilever’s and P&G’s Competitive Advantage

Summarize some of the similarities and differences of the Corporate Social Responsibility positions of Unilever and Procter and Gamble. One of Unilever’s CSR principles is “Crafting Brands for Life” (CB4L), a project of Marc Mathieu, the new Senior Vice President of Marketing. This program had the following objectives: 1) Putting people first, recognizing them as …

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Analytic Hierarchy Process in choice of television among World tech, Sony, and L.G

Over, the years the television has been a significant source of entertainment to many livelihoods across the Globe. People get news updates through the various programs that the television stations offer. The television also is used to play video games as well as playing music from records and disc players. The television is one of …

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