1 Proposed Digital Marketing Strategies Digital marketing is an umbrella term that refers to the marketing of services and products using digital technologies that evolved from merely servicing customers to involve the engagement of customers (Mandal, Joshi and Sheela, 2016). The following paragraphs present three digital marketing strategies proposed to Virgin Media that would aid …
1 Introduction The significance of forming strategic networks has been well established in the literature. A few of the associated benefits include personal development, winning more business, promoting corporate brand, strengthening business relationships, forming alliances and strategic partners, etc (Connolly, 2013). In line with this, XYZ, a medium retailing company, acknowledges the significance of developing …
Developing and Maintaining Personal Networks in Business Read More »
1 Introduction It has been established that the organisation’s sole dependence on strong leaders and the effectiveness of its command chains is insufficient to meet the desired goals and objectives. Thus, a successful leader should be capable of aligning leadership skills, behaviour, collective capabilities and leadership culture to business strategies; thereby, creating an effective leadership …
Entrepreneurial Leadership Strategy Approach in Leading Nike’s Growth Read More »
Abstract With the rapid changes in the retail environment, there has been an urge to resort to new initiatives that enhances the value creation to customers and allows businesses to be able to sustain their performance amidst the fierce levels of competition. This is where the role of digital transformation comes into play; thereby, causing …
Digital Transformation within the UAE’s Retail Sector during the COVID19 Pandemic Read More »
Abstract The construction industry significantly contributes to the economic growth of a country. Despite its contributions, it is highly criticized for being a major producer of waste. Construction waste imposes critical threats to the environment including pollution, depletion of natural resources, loss of biological diversity, etc. Therefore, the concept of SCWM has gained a wide …
Waste Management in Construction Industry – UK and Malaysia Comparison Read More »
Executive Summary In today’s rapidly evolving environment, change is inevitable for all firms and organisations. Therefore, effective change management is crucial for the successful implementation of a proposed change. In line with this, British Airways (BA) had proposed the consolidation of Madrid’s contact centre where all incoming calls are to be flown to Flyline in …
An Investigation of the Future of UK’s Fashion Brick and Mortar Stores Abstract Nowadays, e-commerce is progressing rapidly with the development of multiple new channels for marketing purposes. This surge has been driven by the COVID-19 pandemic where it has been reported that more than half of the non-food retail sales took place online in …
Re-thinking the Business Models of the Fashion Industry Post the COVID-19 Pandemic Read More »
Falling behind on homework can easily happen to students who don’t utilize an effective learning strategy. A learning strategy can help make accumulating knowledge easier and more efficient. It allows you to review information in a way that will stick. Here are some of the most commonly used strategies teachers use in the classroom: What …
Effective Learning Strategy – No More Falling Behind on Homework Read More »
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