Day: November 2, 2020

Shirt Sponsorships and Brand Image Impact on Fan Loyalty

Abstract Scholars have established that the success of professional football clubs is dependent on relationship marketing, a concept described as the process of establishing, maintaining, and enhancing relations with consumers (fans) and other commercial stakeholders for profits. Sponsorships, especially shirt sponsorship contracts, are one of the leading and most significant contributors to the revenue collected …

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How to Write a Literature Review for Dissertations and Research Papers

How to Write a Literature Review The literature review is an important component of a research paper. Unfortunately, when it comes to completing academic papers such as essays, dissertations, and research papers, most students tend to think that writing the literature review is the easiest part. Apparently, the other percentage of the students believes that …

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