IKEA Households e-Commerce Case Study
- INTRODUCTION
The name of the company is IKEA which is leading brand in the e-commerce providing products ranging from households items to the living rooms, bedrooms, bath, kitchens, dining, textiles, business and also in the food products.
The company has a wide variety of products in the above areas and the company believes in the consumer satisfaction rather making money out of the products.
The company don’t believe in perfect homes. They ensures that the people living inside the homes are represented by the products, they possess and the quality of the products they use to decorate their homes (John, 2012).
Where each and every IKEA product look the way you want it to be represented , works the way you need it to, and makes you feel no other than good peoples– without having to pay lot more than the other products in the market.
The company says that’s why they have so many products representing billions of people’s different taste of the product they buy from the IKEA from home decoration products to arranging tips to make someone’s life better than just product and believing in making our home more green and environmental friendly. So what you need is just order a complete package for your home decoration and let’s call this a better home that we all hoped for.
At IKEA, we provide the welfare and self-worth of all of our residents, and strive to give them excellent quality product in their life, as occupied by the many more residents across the world who are already using our product to make their life more happening than before, individually and as a group.
To that end, we encourage resident group decision-making and problems of the consumer through the Need Help, access to all areas of their homes here at, so we can access their problems and make them more reliable to the product they possess and help them make their home more realistic and serve the purpose they need.
I choose this company because it provide quality of product and at the same time quality help if we need. There are variety of products to choose from. The company is rapidly growing to its maximum potential.
The company also provides career opportunities. It is important to find a company like IKEA where you can boost your career and I think this is one company where I can improve my overall skills and adapt daily new quality things from your well experienced employees and also from the work culture I will be able to inherit more important things in life than just to sell products available at the company and then I will be able to provide you my full potential (Arrigo, 2005).
- SUSTAINABILITY INITIATIVES
Sustainability in the normal world can be defined as meeting the requirements of the current generation without need to compromise the requirements of further generations. As part of a devoting to positive transformation in the world, IKEA has identified sustainability as one of the Company’s top priorities.
The company’s progress will be measured using the factors called environmental, economic, and social which are called “triple bottom line” of sustainability.
Advocacy: Advocacy is a very crucial and very important function of Sustainability Initiatives, where we make hard and smart efforts to maintain current and future policies and rules of the company. One of the main objectives of Sustainability Initiatives is to guide company’s various departments in policy making through expert driven research and analysis so that the company live a long and healthy service and also customer relations.
Capacity Building: Capacity Building through Training and various Awareness programs in the company is the cornerstone for achieving Sustainable development in the company. Through Sustainability Initiatives’ capacity building function we train and provide guidance to professionals in the company which are the essentials of the company, academicians, decision-makers of the company and trainers for effective policy formulation, implementation and mainstreaming of best practices in the company which will decide the future of the company (Arrigo, 2005).
Research: There is a huge gap between availability of quality research that can feed into policy making in the company as it serves an important role in the company and also decides whether the company will be able to hold a particular customer relations for a long time or not.
At Sustainability Initiatives, we feel that research, particularly in the areas of policy making and various decision planning and policy will go a long way in developing better departments.
One of the main reason of the company being in the market is because of its many exciting offers on various festivals and various occasions and not just on the IKEA products but they will be validated on the other things in our life like food coupons, various shopping discounts and many more.
The Three Pillars of Sustainability: One method to look at sustainability is by considering the Three Pillars of Sustainability. Under this method, IKEA look for a balanced and more effective approach to long-term social, environmental and economic objectives for the welfare of the company’s staff and the customer related to the company.
The following above sustainability can be achieved by using and applying the concept of Triple Bottom Line which includes People, Planet, and Profit.
PEOPLE (The Social Pillar of Sustainability) in this social aspect of sustainability the company mainly focuses on balancing and equalizing the needs of the individual with the needs of the group or community (Arrigo, 2005).
Different companies follows different ways because not each and every company have the same goal and missions they have to achieve, with some of the most successful and reliable corporate sustainability programs taking an approach that ties in well with their corporate missions.
At IKEA, social initiatives include market-specific skills training programs where the experts can transfer their knowledge to the others so that the company’s expert environment is maintained, sustainable agriculture and food donations, various career opportunities, worker safety initiatives, and women empowerment initiatives.
IKEA has developed the community impacts arising as a result of their operations including water scarcity and resources, health and wellness of people and communities around their factories and manufacturing areas, and land management that honors usage rights of local people and not to demolish them from their land rights.
IKEA supports its social and community efforts through participation and providing gifts to the participants, disaster and natural cause relief and recovery programs so that the needy can be helped whenever they require, and cause collection efforts where employees donate time, money, and material goods.
The company is also spearheading the introduction and awareness among the people about the energy saving technologies and using products that the company provides the customer and to schools by using the technological products in the company, medical clinics, food products, home appliances and senior living facilities.
- PLANET (The Environmental Pillar of Sustainability) Environmental sustainability happens only when processes, systems involved in the company and activities or any company minimized or reduces the environmental impact of an organizations facilities, products and companies.
Herman Daly, an expert in environmental sustainability, once said that: For renewable resources and energies, the rate of harvest should not exceed the rate of regeneration means the rate of consumption should not exceed the rate of production (Clark, 2015).
In other words of pollution, the rates of waste generation from projects and various programs should not exceed the assimilative capacity of the environment and should not affect the environment.
At IKEA environmental initiatives include increasing imports from green and yellow factories which have less environmental affects with a goal of zero waste, plastic bag reduction for packing and packaging products the customer deliveries, and initiatives to reduce carbon footprint by managing energy consumption (Clark, 2015).
IKEA’s initiatives towards environment sustainability include a record-breaking year in electronic gear which uses less energy comparable to other devices at other companies and telecom equipment recycling which recycles the energy production for using the resources again and again, reducing energy use by providing employees with flexibility in where they work and feel more comfortable which finally results in reductions in carbon intensity, finding more efficient and eco-friendly solutions for the company.
- PROFIT (The Economic Pillar of Sustainability) Economic sustainability is used to define measure and strategies that promote and uses the effective utilization of socio-economic resources to their best advantage for the sake of the company and its departments. A sustainable economic model of any company defines and proposes an equitable distribution and efficient allocation of resources so that the energy consumption can be minimized and the output from the current energy can be maximized.
The main purpose and idea is to promote and use and make use of those resources in an efficient and responsible way that provides future and very long benefits and establishes profits for the company and also for the environment.
A profitable business in any company or organization is more likely to remain stable along with and continue to operate from one year to the next. The very good and nice thing about taking a total approach and methodology to sustainability is that if you focus and gear on social and environmental issues, profitability and profits will often follow that will be only good for the society.
Social initiatives have an impact on consumer behavior, their buying capabilities and employee performance for the company, while environmental initiatives such as energy efficiency and pollution mitigation can have a direct impact on reducing waste and that is more important and directly affects the social initiatives (Clark, 2015).
Economic sustainability involves assuring the business or organization makes a profit but also at the same time should not harm the society or environment, but also that business operations don’t create social or environmental issues that would harm the long-term success of the company.
Defining sustainability and corporate social responsibility for the company by using the Three Pillars of Sustainability can help a company determine its own sustainable and successful road and also lead our company to its stake points.
- Compare and Contrast:
We live in a world of choice where we can make our choices of what we need. In each moment in any time, we are presented and decorated by the company like IKEA with the opportunity to choose from an array of options in the field of home appliances. The truth is, though, that we do not always make our choices rapidly and consciously as there is less time and we need one company to have trust upon (Opp & Saunders, 2013).
Sometimes, instead of choosing what is best and useful for our personal requirements and also according to our use, we fall in the trap of commercial tricks and purchase a product we do not need which is done by other companies by their false advertisements.
When we want to make a choice based on facts and objectives and the needs of the products reasoning exclusively, we need to analyze and compare each product on some information based on the criteria that we value and choosing home appliances items from IKEA there is no such thing because along with the wide range of products the company also provides customer satisfaction (Opp & Saunders, 2013).
7. Suggested Solutions:
One of the main method or can say the solution is common property which can be defined as any renewable natural resource unit needing management of the policy of the company under Common Property Rights to be sustainable.
Everything in this world is treated and behaved as private property but it should really not. Many units of renewable natural resources, like forests, water resources, various farms, and farm areas, may be managed sustainably as private property under existing property law, as for example by collectively operations and management regimes, company programs, organizations, or farmers.
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