PROJECT MANAGEMENT PLAN FOR A TV COMMERCIAL
Introduction
The television commercial has been a powerful platform for promoting and marketing products and services. The commercials take many forms, with digital advertisements such as video ads and scripted recording recently taking over the airtimes (Stipp 2018, p.140). Revenues gained from TV advertisements contribute to a massive share of the overall revenue of the funding of most television networks. The number of commercials grows by the day, and they get creative and incorporate various components of modern-day life aspects. The aspects of goods and services being advertised are incorporated into relatable real-life elements to create an understandable impression to the consumers (Doyle 2018, p.289).
Advertisements require the organization of talent, site research, and set design promptly and in completion. Successful advertising requires three crucial stages of Pre-Production, Production, and Postproduction (Wang et al., 2020). All the stages are interconnected, and the last two stages are dependent upon the successful and effective completion of the first stage. Additionally, project complexity factors such as IT level to be used, team composition, and collective performance and time, cost, and size of the project may offer constraints in the development and execution (Wang et al., 2020).
Project Definition
The best and successful campaigns remain relevant and cherished even after their terms have ended. Such promotional campaigns, as explained by Yang el al. (2017, p.4) remain a signature for businesses in years, continuing to promote and build brand awareness. Limelight in 24 FPS is confident and effective in promoting brands in making and advertising companies beyond imaginable lengths. The Company provides seamless, efficient, and effective advertisement mediums that will project the organization to a wide range of viewers that may be converted to customers. Broadcasting advertisement is not effective alone, but creating a campaign that connects directly and realistically to the viewers and potential customers is required. The advertisements should be educative about the product or service, energizing, and entertaining to them.
The objective of the project is to offer services to the organization that help them maximize TV ads in growing their brand and increasing its recognition. Further, the project will incorporate processes that align with market trends which provides effective and efficient advertising. While the plan and Production of TV commercials have become dynamic, the process of content creation and design uses cutting-edge digital techniques with layers of customary frameworks, expressionist and mind-blowing imagery with the end product that influences viewer perception.
PROJECT SCOPE STATEMENT
Whichever task not clearly contained within the Project Scope Statement is unreservedly omitted from the project.
| Task Name: | |
| Organized by: | |
| Date |
| Type History | ||
| Type | Date | Remarks |
| 1.0 | 10/07/2021 | Initial draft |
| 2.0 | 15/07/2021 | Revision and update of project description, deliverables and, milestones |
| 2.1 | 20/07/2021 | Updates from team response to update the objectives, deliverables, and communication management |
| 2.2 | 30/07/2021 | Added application payment scope about Postproduction funding |
| 1. Executive Summary | |
| To offer services that help our clients maximize TV ads in growing their brand and increasing its recognition. The Company incorporates processes that align with market trends which provides effective and efficient advertising. | |
| PROJECT SUMMARY | |
| The best and successful campaigns remain relevant and cherished even after their terms have ended. Such promotional campaigns remain a signature for businesses in years, continuing to promote and build brand awareness. The project provides seamless, efficient, and effective advertisement mediums that will project your Company to a wide range of viewers that may be converted to customers. Broadcasting advertisement is effective alone, but creating a campaign that connects directly and realistically to the viewers and potential customers is required. The advertisements should be educative about the product or service, energizing and entertaining to them.
While the plan and Production of TV commercials have become dynamic, the process of content creation and design uses cutting-edge digital techniques with layers of customary frameworks, expressionist and mind-blowing imagery with the end product that influences viewer perception.
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| 2. Business Objectives |
| 2.1 Business Objectives: |
| · To position the client origination as a leading leader among other competitors through increased brand recognition and awareness.
· To incorporate processes that align with market trends which provides effective and resourceful advertising. · Provide a better campaign that connects directly and realistically to the viewers and potential customers. · To create advertisements that are educative of the product or service and entertaining to the targeted audience. |
| 3. Project Description |
| 3.1 Project Scope
The TV ads are in the form of short videos and images that include content creation and design that uses cutting-edge digital techniques with layers of customary frameworks, expressionist and mind-blowing imagery with the end product that influences viewer perception.
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| Deliverables:
· 3 Minutes TV ad · 2 minute TV ad · All Copies of raw footage used in the production process · All image files used in Production |
| Does Not Include: |
| · The processes used in the creation of the final product
· The technologies such as applications and software used in the production process |
| 3.2 Project Completion Criteria: |
| · The TV ads should contain 1080p video clarity with high definition lucidity
· The videos’ clarity will be tested by laptops or televisions that are adjusted to 1080p or higher resolution settings. The videos will appear clear and lucid for a more excellent experience for the viewers. · The marketing and advertising manager personnel will measure the criteria to ascertain the video features. |
| 3.3 External Dependencies: |
| No ongoing projects show dependency on the project |
| 3.4 Assumptions: |
| · Key project members availability
· Key project members performance and skills in content creation, design, and editing · The language specification for the video will be English · The use and support of subcontractors in the collection of images and recording of videos · Availability of required resources when needed · All prior work and payment terms are subject to the existing contract of service.
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| 3.5 Constraints: |
| · The cost of TV production may limit the use of extensive resources such as talent and creativity.
· The time required to collect and record images and videos may depend on the project timeline.
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| 4. Project Landmark | |
| Estimated Timetables | |
| Project Landmark | Aim Date |
| · Begin Project | 15/07/2021 |
| · Talent Search Completion | 18/07/2021 |
| · Complete Image and Video Recording | 22/07/2021 |
| · Complete Video Editing and Production | 31/07/2021 |
| · Complete Video and Image Presentation | 04/08/2021 |
| · Project Completion | 05/08/2021 |
| 5. Project Approach | ||
| 5.1 Key Plans | ||
| The project plan and production process of content creation and design uses cutting-edge digital techniques with layers of customary frameworks, expressionist and mind-blowing imagery with the end product that influences viewer perception. The project will use formal written project procedures, tools, and documents to carry out the step-by-step project tasks of Production successfully. | ||
| 5.2 Planned Position Meetings | ||
| Consultation | Purpose | Frequency |
| Project Team Position | Converse Positions, Threats, and Conclusions on the Project | Bi-Weekly |
| Project Governance | Communicate Positions, Risks, and Decisions of the Report | Weekly |
| Project Milestone | Communicate Positions and Access milestone completion | Weekly |
| 5.3 Scheduled Position Reports | ||
| Type | Drive | Regularity |
| Team Position Report | Specific task development | Weekly |
| Project Position Report | Supervision Report on Project Position | Weekly |
| Project Communication | To communicate to the organization members on the project position | Weekly |
| 5. Project Approach |
| 5.4 Issue Management: |
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| 5.5 Communication Management: | The subsequent approaches are recognized to stimulate operational communication during the project. Communication guidelines are acknowledged in the Communication Plan.
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| 5.6 Procurement Management: | The team shall prepare a Procurement Management Plan which will include the following:
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| 5.7 Resource Management: | The group present a Resource Managing Plan which includes the following aspects:
· Lists of total services and items essential to the task alongside their budget estimations and quality data. · Specify the person allocated each task of the project and at what time. |
| 6. Approvals |
| The Scope Statement, WBS, Project Programme, Risk Management Plan, and Financial plan are permitted by the: |
| · Project Benefactor
· Project Supervisor |
| 7. Project Scope Statement Signatures | ||||
| Task Name: | ||||
| Task Supervisor: | ||||
| I hereby agree that I have studied the information confined in this Project Scope Statement | ||||
| Forename | Designation | Signature | Day | |
WORK BREAKDOWN STRUCTURE (WBS)
| WORK BREAKDOWN STRUCTURE | |||
| Project Title | Company Name | ||
| Project Supervisor | Date | ||
| ACTIVITY ONE | ACTIVITY TWO | ACTIVITY THREE |
Below is a Gantt chart showing the Project Schedule.
| Period | July | August | ||||||
| Job
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Week 1 |
Week 2 |
Week 3 |
Week 4 |
Week 5 |
Week 6 |
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| 1 | Initiating
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| · Selection of Project Supervisor | ||||||||
| · Formation of Project Team | ||||||||
| · Create Project Charter | ||||||||
| 2 | Planning
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| The Planning stage will offer the Scope statement, work breakdown structure, and project charter plan. | ||||||||
| · Create Scope Statement | ||||||||
| · Create Work Breakdown Structure | ||||||||
| · Develop and Review Charter Plan | ||||||||
| 3 | Execution
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| Pre-Production
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| This level will initiate the definition and acquisition of requirements for the project and identify and contact models required in the video and image shoots. | ||||||||
| · Definition and acquisition of Requirements for the three parts of Production | ||||||||
| · Develop script, Pick Locations, and Talent Search for video and image shooting | ||||||||
| · Auditioning of video and Image Models | ||||||||
| · Selection of Models for Video and image shoot and Contract Signing | ||||||||
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Requirements · Recruitment and Selection personnel, Contract/ Human Resource Personnel for Contact signing, Computers for Record Keeping and Video camera recorders
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| Production
This level will produce the videos and images needed for the Television ads. |
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Requirements
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| Post Production
The level will present the final videos and images for the Television ads. |
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| · Presentation of Final 10 Images for Consideration of Final three Images for Advertisements and logging of Final videos and Images for TV ads | ||||||||
| Requirements
· Project Management Team · Video and Image Projectors of over 1080p resolution
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| Controlling | ||||||||
| Closing
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Resources Estimates
Success factors and criteria are the actions that will influence the ability of the project to achieve its objectives (Radujković and Sjekavica 2017, p.610). The success factors include the availability of all project personnel and team and adequately utilizing the available resources with caution and care to avoid breakage or destruction. The success criteria will be measured by the marketing personnel to ascertain the video features. The TV ads should contain 1080p video clarity with high definition lucidity. The videos’ clarity will be tested by laptops or televisions that are adjusted to 1080p or higher resolution settings. The videos will appear clear and lucid for a more excellent experience for the viewers.
The production cost of the Television ads are shown in the top-down table below
| TOTAL PRODUCTION COST
$196,000
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Project Governance
This is the outline for governing the television advertisement project. It helps resolve issues related to the project and manage any problems that arise along the production process. It also considers the recommendations for the planning of project deliverables (Derakhshan, Turner, and Mancini 2019, p. 101).
The figure below shows the Project Management Team Structure.
Project Governance Roles and responsibilities
The Executive Committee includes Executive Directors, Vice presidents of Finance, IT, Human Resource, and Project and Procurement Management. They represent the unit functions of the Company and make final decisions on business paths.
The steering committee includes directors of Vice presidents of all major departments and units of the Company. It is responsible for ensuring the alignment of the project with the Company’s strategies.
The operating committee includes directors and assistant directors of IT and Project Technology, Human Resource Officer, Finance, Marketing, and Lead Modernization Mangers. They are responsible for advising on project strategy, providing guidance and support for project completion and success, and assisting in effective communication.
The Core Project team includes the project manager and supervisor, Human Recourse director, IT systems and Project Technology Manager, Finance and Administration Manager, Advertising Manager, Procurement Manager, and Project Team members. The team is responsible for facilitating project works and tasks, risk management, issues, project scope, and decision making.
Communication Plan
| Communication | Regularity | Objective | Personnel |
| Project Team | |||
| Task Position Report | Weekly | Discuss and asses project position and highlight potential delays | Project Manager |
| Team Report | Everyday | Talk over the previous day’s results, daily output and formulate the next day’s tasks. | Project Manager |
| Mission Development Updates | Everyday | Share the daily advancement done on each task | Project Manager |
| Post Production Consultation | At the end of the project | Assess tasks that were successful and discuss the ones that were not, and develop carryout for future actions | Project Manager |
| Project Benefactor | |||
| Task Position Report | Weekly | Discuss and assess project position and highlight potential interruptions | Project Manager |
| Project Review | On Milestones | Avail project deliverables and deliberate on the subsequent phase of tasks | Project Manager |
| Risk Category | Probability Criteria | Prob.
Score |
Effects | Causes | Recommendation |
| Other Projects may be added that might be dependent on this project’s scope and product | The project scope is highly defined | 1 | Moderate changes were added with some difficulty | The emergence of new advertising fields or products that may require the services of the product | Define and project any project that may be integrated with this project from the beginning. |
| Team members may leave the project | The Current Staff abrasion is medium | 2 | May cause project delays and issues | Team members wear and tear during the production process | The team is cross-trained and ready for abrasion. |
| Total Project Risks 2 | |||||
Conclusion
The television commercial has been a powerful platform for promoting and marketing products and services. The commercials take many forms, with digital advertisements such as video ads and scripted recording recently taking over the airtimes. Advertisements require the organization of talent, site research, and set design promptly and completion. Successful advertising requires three crucial stages of Pre-Production, Production, and Postproduction. All the stages are interconnected, and the last two stages are dependent upon the successful and effective completion of the first stage. Additionally, project complexity factors such as IT level to be used, team composition, and collective performance and time, cost, and size of the project may offer constraints in the development and execution. The project’s objective is to position the client origination as a leading leader among other competitors through the increase of brand recognition and awareness. In addition, it will provide a better campaign that connects directly and realistically to the viewers and potential customers.
Recommendations
Since the success factors are dependent on the availability of all project personnel and team and to adequately utilize the resources available with caution and care to avoid breakage or destruction, the company should define and project any project that may be integrated with this project from the beginning. Further, the Project Team should be cross-trained and ready for abrasion.
