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Scott Technology Micro and Macro Environment

Scott Technology Micro and Macro Environment

Scott Technology Micro and Macro Environment

Executive Summary

Scott Technology has grown over a period of more than a century to become a reliable supplier of robotics, processing machinery and automatic solutions in manufacturing. Among the factors that help to create this organisation is a focused and concise mission, their values and geographical positioning. Additionally, Scott leverages on its core capabilities to improve its market position. Their internal strengths include continuous disruptive innovations, a constructive organisational culture and diversity of brands. Firstly, by sustaining development of new products in the industry, they continue holding a competitive position in the market. The company’s culture is founded on four pillars; consumer-eccentric manufacturing, winning customer’s trust and confidence, results-oriented operations and, integrity and positive attitude among the employees.  Another core competency that the Scott leverages on is the diversity of its brands. The company operates under different brands which it uses to target specific markets and develop specialised solutions. The three competencies are important to all the stakeholders. As for the customers, they get an exclusive experience. The product quality and efficiency, and the consumer’s access to the company’s automated solutions are improved.  Scott strategic orientations are informed by numerous factors. A PESTLE analysis on the company identifies various political, economic, social, technological, legal and environmental issues that the firm has to manoeuvre around. On the other hand, a SWOT analysis reveals the company’s strengths and the opportunities available in the market. Also, it identifies the internal weaknesses and the market threats that need to be dealt with. Among the salient factors influencing the company are its economic and legal features. In particular, economically, Scott is affected by the forces of demand and supply, and market’s competition. The legal issues facing the firm includes the requirement to conform to the manufacturing standards set by the authorities. The ultimate goal of any business is to offer solutions and exclusive experience to their consumers. Scott’s new automated systems have a variety of benefits to the consumer. These benefits range from increased safety, reduced costs of operation, reduced energy conservation and minimal food wastage. There are several recommendations for the company. Firstly, to retain its market competitiveness, the company should invest in research and development with a particular focus on Artificial Intelligence and Machine Learning. They should also consider focusing more on the developing markets. Lastly, Scott needs to continue with their acquisition strategy as well as reduce on-plant training and instead develop its online training.

Introduction and Background

Scott Technology is among the most recognized brands in industrial processing. Originally, founded in New Zealand, the company significantly diversified in 2001 following a slowdown in the American economy. Geographically, the multinational entered the Asian and European markets. On the other hand, they also diversified by expanding their product portfolio. Today, the country enjoys a good level of command of the market. They have products for various industries including controls and HMI, robotics, imaging and sensing, lighting solutions, logistics and distribution, meat processing and mining among others (“Products,”2019). The purpose of this report is to examine both the micro- and macro-environment of the company. It seeks to supply information for the managers to help them in strategic decision making as well as controlling the organization. After a critical analysis of the different internal and external factors impacting on Scott’s performance, the report also gives recommendations that are critical in accelerating the company’s growth.

In this report, Scott Technology is discussed. The purpose of the report is to identify and analyse the micro and macro environment in which the company operates. It seeks to increase the understanding of how the internal and external factors of an organisation affects its performance. Another reason for the analysis is to have a better comprehension on how to make strategic decisions that are affected by the company’s strengths, competition and demand. Based on the evaluation, the report gives recommendations on what the company needs to change or maintain to improve its market position.

Scott Technology was founded in Dunedin, New Zealand in 1913. A Scottish immigrant engineer John Scott, together with his two engineer sons Andrew and John Scott, started the business. Operating as J & A P Scott, the business specialised in general repairs to gas, oil, and petrol motors. The firm first established a manufacturing plant in 1950. Different financial crises in the market has significantly shaped Scott’s strategic orientation. In the recent past, the company has rapidly grown by way of acquisitions. Between 2008 and 2018, the company took over more than nine entities.

Today, Chris Hopkins is the CEO and MD, heading a 16-member management team. The company specialises in the design and manufacture of automated production, robotics and process machinery. Their manufacturing facilities are based in New Zealand, Australia, USA, Germany and China. It distributes its products to over 75 countries. JBS, the second largest food company in the world owns more than 50.45% of Scott. Scott provides solutions and equipment for the Controls and HMI, Robotics, Imaging and Sensing, Lighting Solutions, Logistics and Distribution and Meat Processing among other industries.

Its success in the market has greatly been attributed to the increased productivity, reliability, yield, and safety that their automated solutions offer to the manufacturers and processors.

Scott Technology Analysis of Environmental Factors

The PESTLE analysis help business organisations to get a better understanding of the various influencers in the external environment. This evaluation helps firms to better position themselves uniquely in the market compared with the competitors. According to Bush (2017), the PESTLE analysis is a tool used to identify and analyse the key drivers of change in strategic or business environment. In its expanded form, the mnemonic denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. Many companies use PESTLE to track the environment in which they are operating in or are planning to launch a new project, product or services (López-Gamero& Molina-Azorín, 2016).

PESTLE analysis of Scott

There are quite a good number of the external environmental factors impacting Scott Technology. Firstly, most of the countries in which the company operates are stable politically. This stability presents an opportunity for Scott to continue growing. The continuous growth in the processing and manufacturing industry is among the factors that economically influence Scott’s strategy. The company’s market increases with the growth in the industry especially in growing countries like Australia. On the social spheres, gender roles are changing globally (López-Gamero& Molina-Azorín, 2016). More particularly, the processing and manufacturing industry was previously dominated by men. The increased automation of the industry has helped in accommodating women in the industry.  Scott also operates in a technologically changing world. The recent advancements in Artificial Intelligence (AI) and Machine Learning (ML) influence the direction the company is taking in the development of its robotics and manufacturing systems. Regarding legal factors, health and safety has become a major concern. Governments across the world have developed very high standards of health and safety requirements. Though, meeting the norms may be costly, the company is obliged to uphold them. Lastly, there is a global concern of the increased solid waste from processing and manufacturing plants (Bush, 2017). The company has to address this problem as it designs its product. They should improve on the efficiency and recycling capability of their systems.

Scott Technology has satisfactorily adjusted itself accordingly to fit in the market. Going into the future however, the company still needs to respond to the ever-changing external environment. Particularly, Scott needs to invest more in researching and developing the AI and ML technologies. Efficiently incorporating these technologies into their products will improve the safety and efficiency of their products.

SWOT analysis

The SWOT is a strategic tool that is used by organisations to evaluate both the internal and external environment (Phadermrod et al., 2019). It is widely embraced for its simplicity. It is founded on two pillars; forward planning, and self-preservation and protection. The acronym denotes S for Strengths, W for Weaknesses, O for Opportunities and T for Threats. While the first two factors are internal, the other two are external. According to López-Gamero& Molina-Azorín (2016), the tool is used in setting a course to take advantage of prime business opportunities while leveraging on the firms’ strength. On the other hand, the tool helps organizations to scrutinize their deficiencies and foreseeable threats.

SWOT analysis of Scott Technology

The following table summarizes the company’s strengths, weaknesses, opportunities and weaknesses.

Scott SWOT analysis Positive Negative
Internal Strengths Automation and innovative roboticsHigh level of customer satisfaction Weaknesses Limited product lineLimited global presence  
External Opportunities The new technologyNew markets Threats Increased competitionLiability laws

Scott has both strengths and weaknesses. Among its core capabilities is automation and innovative robotics. The automation enhances quality of products. Secondly, the company enjoys a high level of customer satisfaction. It has a wide base of loyal customers that emanates from the company’s top quality machinery and consumer-based approach in production. However, the company also has several weaknesses. Compared to the competitors, the firm has a narrow product line. It only focuses on the processing and manufacturing space. Additionally, Scott Technology’s global presence is limited. They have not spread out to all the regions of the world. They only have offices in only about thirteen countries.

Scott’s external environment offers both opportunities and threats. There are two main opportunities for the company. The new technologies i.e. artificial intelligence and machine learning can help the company improve the efficiency of their products. There are also developing markets whose processing and manufacturing industries are growing at a high rate (Bush, 2017). Scott should exploit the opportunities to guarantee its continued growth. The company operates in an environment where there is stiff competition. The rivalry is a significant threat to its growth. Another threat is the diverse liability laws in the various markets. The company is exposed to various liability claims in case of malfunctioning of their machinery or in case of injuries to the operators.

Generally, Scott has a good opportunity for further growth. They have several strengths to leverage on. However, the company needs to revisit its global market approach. They should seek to accelerate their entry into as many markets as possible with a specific focus on the developing countries.

Factors that help to create Scott Technology Limited

Chris Hopkins heads Scott Technology Limited. He acts as both the Managing Director and CEO. The company was founded in 1913 in New Zealand as an engineering company J & A P Scott. Over the years, the company has strategically grown by way of acquisitions. The most recently acquired entities include DC Ross (2017), Alvey Group (2018) and Transbotics (2018) (“Our Values: Scott,” 2019). These acquisitions have helped the company expand its customer base exponentially. Additionally, they have enhanced the diversification of products with the company operating under different brands. According to Gupta et al. (2013), takeovers positively impacts the product portfolio.

Scott mission is to perform as a leading expert in automation and robotics solutions that improve productivity, reliability, yield, and safety for industrial manufacturers and processors. To achieve this mission, Health and safety constitute one of the key considerations in its operations. The company has well-established Health and Safety management systems and processes that are fully supported by the management. All onsite contractors are required to complete “Contractor Health and Safety Requirements and Information Form.” before starting any work. Due to their keen focus on delivering safe and healthy products, they have earned an excellent reputation globally.

The geographical distribution of the company’s operations has also contributed to its excellent performance. Scott is present in many countries including Belgium, China, Chile, Czech Republic, Germany, Italy, USA, United Kingdom, France, New Zealand, and Canada (“Our Values: Scott,” 2019). Having your business operate on an international scale brings about revenue potential. An unfavorable business environment in one of the markets does not overly have an extreme impact on the entity.

One of the company’s values is customer focus.  The company seeks to build trust and confidence with their customers. Further, it aims to innovate, be creative, and be lean and efficient. The human resource should add value and understand the customers’ perspectives and expectations. Generally, this value yields customer-centered products. According to Ferreras&Crumpton-Young (2017), consumers build brand loyalty when the product is designed according to their needs. The second value is the results focus. This value incorporates persistence, continuous evaluation, and measurement of progress to take timely actions. It also advocates for the inclusion of everyone in the celebration of change and success. It is essential for the company as it helps to attain efficiency and at the same time guarantees employees’ motivation.

Attitude and integrity constitute another value of Scott Technology Limited. The company expects the staff to treat the company and the customers as if they were their own. They also expect that the employees will take responsibility for their actions as well as maintain positivity, flexibility, and open-mindedness. Having the right attitude and integrity among the staff help them to fit in the culture of the organization (Ferreras&Crumpton-Young, 2017). Lastly, Scott expects that all actions and communications within the organization support one team (the company). They expect that the staff will accomplish what they promise to do, respect, support others and always give their best. Besides, the team is also supposed to empower, share information and be accountable. According to Gupta et al. (2013), teamwork is key to any organization. Cooperation among the Scott workers will help to come up with new ideas and solve problems fast.

Scott’s economic/legal features

Every organisation is affected by various market forces. According to Tate et al (2015), one of the market drivers is demand and supply. Being first world countries, New Zealand and Australia, which are Scott’s largest markets, have a very vibrant processing and manufacturing industry. The demand for automated production, robotics and process machinery is significantly high in these countries. In the second world countries also, such as China and Chile, the industry is rapidly growing. However, the supply for automation solutions is still limited in these markets. The company is exploiting the market niche created by the mismatch between the demand and supply by designing high quality consumer-centred products for the people.

The market’s competition also has an impact on a company (Kueng and Yang, 2016). Siemens is one of the major competitors of Scott Technology. The latter faces the risk of reduced sales as a result of the stiff competition. The rivalry in the industry has caused Scott to invest a lot of resources in research and development, and customer relations for it to remain relevant to the consumers. They continue improving the quality of their solutions day by day. Also, the company has acquisitions as one of their strategies. Take-overs enable Scott to possess the capabilities of the acquirees. According to Kueng and Yang (2016) also, the expanded company gains more power against the bigger players in the market.  The rivalry in the development of solutions processing and manufacturing facilities has seen Scott establish itself as the preferred brand among many consumers. The firm’s management has been able to take advantage of the competition to improve their services.

            Under the Health and Safety at Work Act 2015, Scott faces three legal responsibilities for compliance. Firstly, they are required to provide the necessary information and training to the users of their products (“Act,” 2015). Such training ensures that unwarranted accidents do not occur. Whereas Scott offers technical information through manuals, on-plant training poses a challenge for the company. It requires a good collaboration with the customer which may not be difficult to achieve at times. The company also incurs extra costs in the process of training the machine handlers.

            The second legal responsibility that Scott has under the law is to conform to the set standards in their production process. The country has come up with minimum requirements that each manufacturer must meet. Standardization is important as it guarantees the health and safety of the consumer as well as the compatibility of the product with other machinery and systems (“Act,” 2015).  However, the conformity assessment procedures by government agencies are very intensive and time consuming.

            One of the principle of the law is that whoever creates the health and safety risk in the workplace should manage it (“Act,” 2015). Scott machinery poses some risks to the operators. The company has thus devised several mechanisms to reduce the severity of the accidents when they occur. For example, their BladeStop unit senses when a blade comes into contact with the user and switches off the machine mechanically. However, to effectively manage the risks, the managers of the workplace play the bigger role by ensuring that the machine is handled properly.

            To further improve its market position, Scott Technology work on three areas. The firm should focus on the developing markets where the processing and manufacturing industry is very promising. Spreading their operations to the developing world will also significantly impact their global marketing strategy. Scott needs to also continue taking over their competitors. This approach will be very productive especially in the emerging markets. Lastly, the company should reduce the number of on-facility training sessions and consider complimentary online training as well.

Scott core capabilities

In the contemporary world, where the business spheres have become extremely competitive, every firm needs to have core competencies to stand the competition. Gupta (2013) defines core competency as a unique capability acquired by an enterprise and which gives the firm a sustainable competitive advantage in future in quality, design, production, cost of product or product distribution. The unique capabilities are often in the form of resources, operations facility, specially-skilled manpower, knowhow or service delivery. Scott Technology Limited has three core competencies i.e. disruptive innovations, organizational culture and the diversity of its brands. The company leverages on these strengths to achieve its growth objectives.

Scott is known for its disruptive innovations in the world of processing and manufacturing. According to Lahti (1991), top-notch technology is an Organisational Level Core Competency (OLCC) that competitors always find it difficult to duplicate. Scott are known for their technological innovations in automation and robotic solutions globally. They have been widely recognized as a world-class builder of advanced automation systems. Most of their industry-changing products are used in meat processing, mining, appliance and superconductor industries. They include Robotic Container Loaders, X-Ray Primal Sytems, End of Line Palletisers, Knucker Tippers and Wheel Changing robots. A distinguishing characteristic of Scott technology-based products is their health and safety standards. They are designed with the safety and health of the user in mind. For this reason, the company’s continue to gain strength in the market day by day.

The company’s culture is also a core competency for Scott. They have a culture that focusses on the customer. They are always committed to deliver products that meet the customers’ expectations. At every stage, they strive to build trust and confidence with the consumers, be innovative and creative, and understand customers’ perspectives. To give them an exciting experience, Scott has built a culture where every worker is determined to achieve the desired results. Also, workers work with urgency and continually evaluate and measure progress, and act accordingly. When success comes, the team celebrates together for the achievement. Additionally, the firm company has ensured that their employees are people of integrity and with the right attitude who can work as a team. Every employee cares for the firm and the clients as if they were their own. According to Gupta (2013), organizational culture is key in implementing the company’s strategy.

Lastly, Scott’s diversity of brands gives them a competitive advantage over their rivals. According to Lahti (1999), distribution of products is one of the key determinants of a firms’ success. The company operates under several brands. Some of these brands include Alvey Europe, BladeStop, DC Rose, HTS-110, Humma Honey, RobotWorx, Rocklabs and Transbotics. This range of brands enables the company to reach a bigger geographical market and provide a wide product portfolio. Also, the company is able to achieve specialization. For example, Alvey Europe specialises in tailor-made industrial automation projects and BladeStop is a special unit that reduces the risk of injuries by mechanically stopping the blade when it comes into contact with the operator. Having many brands is a core competency because the firm can target specific markets more easily by resourcing the respective brand.

The importance of Scott’s core capabilities on the stakeholder

According to Jaakkola (2012), a firm’s capabilities determine its strategic orientation. On the other hand, the latter has an impact on both the internal and external stakeholders. Scott’s disruptive innovations, a competent organizational culture and diversity of brands have both direct and indirect impact on their employees, shareholders, customers, suppliers and communities.

Firstly, these competencies raise the workers’ morale. The company’s new technologies are not only incorporated in the produced equipment and systems but are also used internally to improve the production. The BladeStop technology, for example, protects the employees from unnecessary injuries while on their duties. Also, the company’s culture, whereby they work and celebrate success as a team, helps the workers to develop a sense of importance and confidence. When the morale of the staff increases, the productivity increases as well (Abid&Gulzar, 2018).

The capabilities are also beneficial to the shareholders. As investors, the shareholders’ primary goal is to earn more money from their investment (Abid&Gulzar, 2018). When Scott innovates, the effect is that their new technology will attract huge sales. Likewise, having many brands helps the company access a larger market. The larger the market the greater the possibility of increasing revenue. A culture that focuses on the customer and the quality of products similarly increases revenue. When Scott profits go up, then the shareholders’ dividends will increase.

The customers are arguably the frontline beneficiaries of a company’s competitive position (Jaakkola, 2012). The ability of the multinational to continually innovate guarantees the consumer an exclusive experience with the products. The efficiency, and safety and health standards of the firm’s machinery and systems give the consumer value for their money. Secondly, the company’s focus on the customer’s perspective in its production ensures that the latter gets quality products. On the other hand, the availability of many brands increases the customer’s access to Scott’s products. They also have a variety to choose from depending on their specific needs and industry.

When Scott performs well in the market, their suppliers are happy as well. According to Abid&Gulzar (2018), the demand for supplies increases as the company increases its production to meet the consumer’s demand. Scott’s suppliers, therefore, benefit from delivering more materials to the company.  In addition, when the firm’s products are widely accepted in the market as being of good quality, the suppliers share in the credit for delivering quality materials. Thus, their reputation in the industry rises as well.

Lastly, Scott’s capabilities also have a positive impact on the communities. According to Jaakkola (2012), a company should have a direct impact on the society. For Scott, innovations with a focus to improve health and safety, such as the BladeStop unit, helps in alleviating the burden that the society bear due to accidents, infections and other health complications developed in manufacturing and processing plants. Also, the society is relieved from unnecessary struggles and suffering. For instance, the Wheel Change Automation saves time and energy one would use to fix the wheel manually. 

Benefits of Scott’s new automated systems

By using the new automated systems created by Scott Technology, the clients enjoy a wide range of benefits. In particular, the consumers are able to get more sustainable and ethical products by embracing the automatic solutions. According to Weaver et al. (2017), sustainability and ethics are main factors that are considered when integrating innovations in people’s lives. The main benefits that consumers get include reduced wastage, increased safety for the operator and consumer, cost saving and energy conservation.

            Ethically, one should not waste food. Unfortunately, manual handling of food leads to high levels of wastage (Dey, 2018). Scott Technology has several machines that ensure meat is not wasted in meat processing plants. One of these machines is the Beef Boning Unit. The unit increases the yield gain per carcass. It has a manual-assist mechanical arm that is directed at making “aitchbone” and “knuckle” removal less physically demanding. Generally, the machine makes the process of de-boning beef and other carcasses efficient with no meat left on the bones. Another product that is essential in reducing meat wastage is the rib cutter. This machine is particularly used for scribing purposes. It uses a robot integrated with a scribing saw and sensing technologies to accurately establish positions and profiles before cutting. Its accuracy ensures that no meat is left on the ribs.

According to Weaver et al. (2017), a sustainable product protects the people’s health and safety. Scott technology products have been key in protecting the health and safety of the consumers, the larger community and those who directly interact with the systems. This benefit ensures that the clients do not spend unnecessarily on treatment. The Robotic Container Loading System, for example, reduces the number of injuries and accidents that occur during container loading because machines lift loads and not the people. As a consequence, the burden that the community would bear by nursing persons with health complications is reduced. On the other hand, reduced manual handling of loads promotes better quality and safe end products for the consumer.

Another benefit of Scott’s automated solutions is that they are economical. According to Willcocks &Lacity (2016), automation usually accomplishes tasks that could have otherwise cost a lot of resources if done manually. Automatic solutions save money for clients to use for other purposes. An example of the company’s product that has an economic value is their conveying system. The conveyor helps processors to transfer materials and products from one point to the other within a short time. If done manually, the process of relocating items could be very costly.

Scott’s products also help in the conservation of energy. Automatic motion control saves a lot of energy (Willcocks &Lacity, 2016). The company manufactures the Drives Motion Control through their specialized expertise in Servo and Vector drive automation. Minimal energy is consumed during the starting and stopping of motors. The consumers, therefore, contribute in conserving the environment by ensuring resources are used productively.  Traditional braking systems, that are alternatively used, waste excessively high amounts of energy in form of heat.

Conclusion

Scott technology faces quite a good number of internal and external issues. Firstly, over the last few years, technology has been changing at a very high rate. In the contemporary world, for a business to remain relevant, it has to move with the technological advancements. Today, intensive scientific research on Artificial Intelligence and Machine learning is taking place. Any company in the automation industry should be concerned with their existence in this current age of disruptive innovations. Successful firms not only diffuse technological discoveries by other players but are also actively involved in the development and shaping of the new knowledge (Kaplan, et al.). Recent advancements in digital communication has also provided an opportunity for companies to improve efficiency and reduce the cost of information delivery and training. Training the handlers of a machine, as one of the requirements by law, can also be a good avenue for marketing one’s products. However, if not well managed, it can cost the company huge amounts of resources. At the same time, however, vis-à-vis process machines and automatic systems, training cannot entirely be offered on online platforms. The manufacturers should find a way of balancing the on-plant and online training.

The middle-income class is growing rapidly across the world. The developing world is particularly characterised by this trend. Industrialisation has been identified as a key accelerator of growth in second and third world countries. Many of the famous multinationals are shifting their focus to these developing markets (Lay et al. 2012) Of particular interest to many business organisations has been China and India. With a rising demand for processing and manufacturing machinery, these markets are a perfect opportunity for growth of an industry’s player. Exploring new markets poses some challenges in terms of competition and consumers’ needs. According to Lay et al. (2012.), acquisitions can effectively be used to address these challenges. Previously, Scott has used this approach. The strategy has yielded impressive results enabling it to successfully deliver differentiated products to various customers. By way of takeovers, in 1991, the firm also managed to penetrate into the European and Asian markets. Addressing the aforementioned issues will see Scott’s rate of growth significantly increase.

Recommendations

The Scott analysis leads to several recommendations. One of the things that the company needs to do is to strengthen its core capabilities more aggressively. Particularly, they should aim at building a more robust organizational culture. Scott is known for their consumer-centrism, results focus and teamwork among the employees. The managers and supervisors at all levels need to be empowered more to safeguard and champion the desired behaviours, energize personal feelings and reinforce cultural alignment. According to Naranjo-Valencia and Calderon-Hernández (2018), leaders, both formal and informal, are instrumental in building a candid culture in a company. With this capability, Scott’s continued dominance in the market is guaranteed.

Scott leadership also needs to be agile. Naranjo-Valencia and Calderon-Hernández (2018) define agility as the ability to move swiftly and flexibly. To remain relevant, the firm needs to catch up with the market’s trends as first as possible. The world is moving towards artificial intelligence. Day by day there are advancements in the digital space. Scott is known for their continuous innovation in the processing and manufacturing industry. However, with the high rates and unpredicted market changes, the company need be able to incorporate new ideas as soon as they emerge.

The manufacturer also needs to invest in a more robust global marketing approach. As at now, Scott has manufacturing facilities in four countries. Further it distributes its products to 75 countries. The enterprise seems to be expanding its geographical market aggressively. However, the manufacturing remains confined in just a few countries. This approach is costly since the company incurs huge expenses in terms of transport and other logistics. They should consider locally manufacturing the equipment in the markets they serve. Establishing plants in their various markets will help in developing products that are more specific to the needs of the consumers. Additionally, locally manufactured products are key in attracting more customers (Andersen &Andersson, 2017). They win those customers who dislike foreign items.

Factors That Help to Create Scott Technology

Chris Hopkins heads Scott Technology Limited as both the Managing Director and CEO. The company was founded in 1913 in New Zealand as an engineering company J & A P Scott. Over the years, the company has strategically grown by way of acquisitions. The most recently acquired entities include DC Ross (2017), Alvey Group (2018) and Transbotics (2018) (“Our Values: Scott,” 2019). These acquisitions have helped the company expand its customer base exponentially. Additionally, they have enhanced the diversification of products with the company operating under different brands. According to Gupta et al. (2013), takeovers positively impacts the product portfolio.

Scott mission is to perform as a leading expert in automation and robotics solutions that improve productivity, reliability, yield, and safety for industrial manufacturers and processors. To achieve this mission, Health and safety constitute one of the key considerations in its operations. The company has well-established Health and Safety management systems and processes that are fully supported by the management. All onsite contractors are required to complete “Contractor Health and Safety Requirements and Information Form.” before starting any work. Due to their keen focus on delivering safe and healthy products, they have earned an excellent reputation globally.

The geographical distribution of the company’s operations has also contributed to its excellent performance. Scott is present in many countries including Belgium, China, Chile, Czech Republic, Germany, Italy, USA, United Kingdom, France, New Zealand, and Canada (“Our Values: Scott,” 2019). Having your business operate on an international scale brings about revenue potential. An unfavorable business environment in one of the markets does not overly have an extreme impact on the entity.

One of the company’s values is customer focus.  The company seeks to build trust and confidence with their customers. Further, it aims to innovate, be creative, and be lean and efficient. The human resource should add value and understand the customers’ perspectives and expectations. Generally, this value yields customer-centered products. According to Ferreras&Crumpton-Young (2017), consumers build brand loyalty when the product is designed according to their needs. The second value is the results focus. This value incorporates persistence, continuous evaluation, and measurement of progress to take timely actions. It also advocates for the inclusion of everyone in the celebration of change and success. It is essential for the company as it helps to attain efficiency and at the same time guarantees employees’ motivation.

Attitude and integrity constitute another value of Scott Technology Limited. The company expects the staff to treat the company and the customers as if they were their own. They also expect that the employees will take responsibility for their actions as well as maintain positivity, flexibility, and open-mindedness. Having the right attitude and integrity among the staff help them to fit in the culture of the organization (Ferreras&Crumpton-Young, 2017). Lastly, Scott expects that all actions and communications within the organization support one team (the company). They expect that the staff will accomplish what they promise to do, respect, support others and always give their best. Besides, the team is also supposed to empower, share information and be accountable. According to Gupta et al. (2013), teamwork is key to any organization. Cooperation among the Scott workers will help to come up with new ideas and solve problems fast.

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